Extreme Cocktailing with Stoli Vodka | The #DrinkWhatYouWant Movement
All in favor of flavored cocktails, say “I”!
They’re a go-to for me, because I love that they balance out the potent taste of liquor with a touch of sweetness. Any guys out there who are fans of flavored cocktails too? I’m sure there are, but there might be some hesitation to admit it.
According to Stoli’s recent survey, 74 percent of millennial men said that they enjoy flavored cocktails, but 63 percent avoid drinking them in public due to fear of scrutiny from their peers – “Beer Pressure” is real!
The high numbers are shocking! Someone will actually pass up a unique, enjoyable cocktail and opt for playing it safe with beer.
I’m a huge supporter of what Stoli is doing to make a change and encourage men to #DrinkWhatYouWant: Stoli partnered with some of the top names in extreme sports to debut the first ever “Extreme Cocktailing” video series. Produced and directed by action sports legends, Lukas and Jesse Huffman, the four-episode series premieres on YouTube and DrinkWhatYouWant.com.
The series features four incredible, very “manly” extreme athletes that exude confidence in their everyday lives and careers. In the videos, each of these athletes create their own custom flavored Stoli cocktails, take the mixture in their shakers while they’re out doing their jobs, and finally pour their concoctions in martini glasses when they’re all done.
Champion bull rider Zach Miles grabs flavor by the horns
with the new Blueberi Bucking Bull.
Professional slackliner and world record-holder Spencer Seabrooke balances more than ingredients with the Highline Razberi Lemonade.
World-renowned kayaker Benny Marr takes to the rapids, shaking up the first Whitewater Blueberi Lemon Drop.
With a 360-degree backflip, professional mountain biker Kyle Norbraten mixes the Deep Woods Ohranj Crush.
These extreme athletes all drink flavored cocktails without the fear of their masculinity being scrutinized –
even if they are served in martini glasses!
Personally, this is one of my favorite campaigns any brand has done to date. Everyone, but now especially millennial men have admitted to being self-conscious about ordering a drink that’s not “manly.” But who is really to say if a drink is manly or not? I think if you’re opting to choose any drink with vodka, it doesn’t show that you’re any less of a person. This movement goes even deeper than just talking about alcohol, though. We all have had times where we overthink and don't do something we want to just because we think someone else will judge us. It’s about not worrying what everyone thinks about you, and just do what you want! You’ll never enjoy yourself if you’ve got “What is everyone thinking?” hanging over your head.
The Extreme Cocktailing series will be added to DrinkWhatYouWant.com, a hub for the #DrinkWhatYouWant movement featuring videos from bartender Jeffrey Morgenthaler, along with recipes for Stoli® Vodka summer cocktails.
On Instagram, Stoli is challenging men to post photos of themselves enjoying their favorite cocktails safely, along with the #DrinkWhatYouWant hashtag.
Be sure to spread the word about this awesome, positive movement
and tag your photos on Instagram!
How will you take the Stoli #DrinkWhatYouWant challenge?
